LinguisticsNOW Colloquium – Nicole Holliday

Friday October 21, 2022
3:30 PM - 5:00 PM

LinguisticsNOW is a joint colloquia series hosted by the Department of Linguistics at UBC and Simon Fraser University that aims to bring the most exciting new work in linguistics to the Northwest. The speaker for this year’s edition of LinguisticsNOW is Nicole Holliday (Pomona College).

The event will be held in-person at the Harbour Centre in Downtown Vancouver, in room 2270 Sauder Industries Policy Room.

Abstract: Sociophonetic Variation and Human Interaction with Digital Voice Assistants 

As technology that relies on speech is increasingly integrated into modern American society, voice assistants are becoming a more significant part of our everyday lives. This talk will present the results of three studies that focus on social perception of voice assistants, voice quality variation among the assistants themselves, and how one assistant’s “tone of voice” evaluation reinforces systematic linguistic bias. Results of the first study demonstrate how listeners engage in racialized judgments of digital voice assistants and that these judgments interact with perceptions of the personality of such assistants, providing evidence that listeners personify these voices. Results of the second study shed light on the voice quality features that may trigger judgments of speaker race and personal characteristics, even when the speaker is non-human. Finally, results of the third study show the ways in which speech recognition technology can reinforce and perpetuate bias against already marginalized groups of speakers. A more comprehensive understanding of how sociolinguistic variation interacts with the design of such assistants may help us to understand how listeners process variation and make judgments of voices, both digital and human. Additionally, a thorough analysis of how computational systems police speaker behavior can help us address systematic inequality as the linguistic line between humans and computers becomes increasingly porous.